According to the 2012 Harris Poll Equi Trend study, prestige cosmetics brands are not necessarily earning the highest brand quality scores. In fact, data shows that lower priced, mass-market cosmetics are generally performing comparatively well on key equity measures included in this study, according to to this annual brand health assessment of more than 1,500 product, service, and lifestyle brands from Harris Interactive. “When we compare all the cosmetics brands irrespective of cate...